Organisation structure free essay sample

The organization structure refers to the ways in which the organization’s activities are divided, grouped, and coordinated between managers and employees. The structure is based on the organizational design and has to be appropriate to the strategy of the organization Cream Dream is a small business concern at present. It has a very limited line of products and needs to make efficient use of its resources. Based on its size and product offerings, the organization will adopt functional organization structure, which is the most basic and logical form of structure. The structure will provide a slim management structure. There is one Managing Director who is also being responsible for financial aspect of the business. There are one general manager who is responsible for will look into administration, marketing side and human resource . In Cream Dream, the senior-ranking managers are responsible for the operations of the entire organization. The chain of command is being maintain, that is who reports to whom. We will write a custom essay sample on Organisation structure or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This will ensure better supervision of the employees through proper guidance and control. Competitive Edge Our competitive edge is our unique niche in an old market. Although restaurants, cafes, bakeries, ice cream shops, etc have an established position in the marketplace, none are quite like Rutabaga Sweets. We are offering the customers a completely new experience and far higher quality product. No where else will they find a professional chef preparing gourmet desserts right in front of them. The amazing popularity of the Food Network is proof of the publics new-found interest in being a spectator in the kitchen. Read more: http://www. bplans. com/dessert_bakery_business_plan/competitive_edge_fc. php#ixzz2vfToHlof Our competition will be more varied. Since this is the first combination of a convenience store and ice cream/soda shop, competition will result from two areas. 1. Convenience stores- This competition will be from national franchises that have established convenience stores in or near Bend, Oregon. Although they will focus more on the in-and-out customer, we will be able to provide the same speed with better quality and service. 2. Ice cream/soda shops- One such store exists currently in Bend. While they have a strong customer base, we will be able to break into the market due to our prime location near the OSU campus and the variety of products and services that can be attained at one place. 3. Coffee shops- There are many coffee shops that offer a place for reading or studying. However, The Coffee Break will focus on providing gourmet coffee for those needing to continue on with their day. We feel that great coffee should not be available only for those who want to stay and mingle. Our coffee will soon be a recognized as a known standard for campus drinks, especially since there are no other nearby coffee shops for those on campus. Read more: http://www. bplans. com/convenience_store_soda_fountain_business_plan/products_and_services_fc. php#ixzz2vfWNg3tp Competitive Edge Convenience stores are nothing new and can frequently be found is towns and cities. Location and demand are essential to be successful and profitable. The Coffee Breaks location will be a large factor to its success. Often, students do not want to travel distances between classes or during their scheduled day. We will be able to facilitate their needs at a great convenience, while still providing exceptional quality. Also, our location will be easily accessible for those who are traveling to Mount Bachelor or other outdoor recreation areas. The Coffee Break will not only offer convenience, but good quality foods and goods. Well offer a feeling of nostalgia by operating a soda fountain and ice cream extension to the basic convenience store. We will also will provide high quality beverages, including a small coffee bar. Unlike other convenience stores, we will offer food different from that of a common convenience stores food selection. We will provide a variety of meals and snacks that are tasty and nutritious. Our location, merchandise, and attention to customer service will put The Coffee Break ahead of competition. Also, our extended hours will facilitate those who need items after supermarkets have closed. Read more: http://www. bplans. com/convenience_store_soda_fountain_business_plan/strategy_and_implementation_summary_fc. php#ixzz2vfWuqoTH Management Summary The Coffee Break will operate under the owner, Bree Sallee. At start-up there will be 4 other employees, this will be increased as the market shows demand for more assistance. 6. 1 Organizational Structure Owner, Bree Sallee, will be sole manager while The Coffee Break gets established. Due to the fluctuation in operational factors, most work will be carried on by students who desire flexible hours. All employees will answer directly to Bree Sallee. By having smaller shifts, this will also save in the compensation needed for employees, such as insurance. 6. 2 Management Team Bree Sallee, is owner/manager. With many years of experience in the retail and food channels, she understands the fluctuation in market demands. Also, she has resided in Bend for the past 15 years, cultivating an understanding for the local market. She has a Bachelors degree from Boise State University. The need for additional managers will be evaluated based on our personnel need and budget. 6. 3 Personnel Plan The Coffee Break will start with 4 employees, along with owner. From there, we will be able to determine the need for additional help. As the recreational season fluctuates along with the school term, we will gather employees accordingly. Personnel Plan Year 1 Year 2 Year 3 Bree Sallee $19,200 $20,525 $22,450 Other $3,360 $3,360 $3,360 Cashier 1 $6,720 $7,436 $7,602 Cashier 2 $6,720 $7,436 $7,602 Cashier 3 $6,720 $7,436 $7,602 Cashier 4 $6,720 $7,436 $7,602 Total People 6 6 6 Total Payroll $49,440 $53,629 $56,220 Read more: http://www. bplans. com/convenience_store_soda_fountain_business_plan/management_summary_fc. php#ixzz2vfXP9k6h Competitive Comparison No other business in El Centro specifically caters to the shaved ice market on a large scale. It is anticipated that prices will be competitive with other businesses who sell shave ice on a smaller basis. Read more: http://www. bplans. com/shaved_ice_beverage_business_plan/products_fc. php#ixzz2vfYRKb8f Competition and Buying Patterns The shave ice business will be new to El Centro. Competitors in this type of business primarily sell raspados or sno-cones and do not focus on the shave ice market. One major competitor is the Snow Shack located on State Street. Snow Shack sells sno-cones through a small, one person trailer with limited choices of syrups. Other competitors sell sno-cones through Garcias Market and the Wal-Mart store which also have limited syrup selections and do not necessarily focus on the sno-cone or shave ice industry as their primary product. The keys to success will definitely focus on selling shave ice and not sno-cones made with coarse ice and selling high quality syrups. Prices will also be competitive with those of the competition. Management Summary Ice Dreams will hire an employee to assist with the business. Ice Dreams will require minimum daily supervision after it has been established since all three products are fairly easy to make. 6. 1 Organizational Structure Ofelia R. Arellano, the owner, will have one individual assisting her with the business. Long range plans will include a second employee to assist with the weekend hours. 6. 2 Management Team Ofelia R. Arellano is the most important member of the management team. Dr. Arellano is a graduate of the University of California, Santa Barbara with several advanced degrees (Masters and Doctorate in Psychology). She has spent the last six years working as an administrator overseeing a budget of approximately $800,000. Ofelia will oversee the business primarily during the weekend hours and Frank Arellano will oversee the business during weekdays along with one employee. Business expertise include: Budget Control History Based Budgeting Object-Code Budgeting Program Budgeting Planned Programming Budgeting Systems Personnel Management Management by Goals and Objectives Strategic Planning Long-Range Planning Total Quality Management Operational Planning Public Relations Advertising for Educational Purposes Marketing Research Consulting Community Leadership Advisory Boards Business and Educational Partnerships City Planning and Development Board of Director, San Ysidro Planning and Development Group Business Needs Assessment and Consultation Board of Directors, San Ysidro Chamber of Commerce Frank Arellano will serve as a consultant on a volunteer basis. Mr. Arellano spent over 35 years in the retail business handling marketing and inventory for a major food chain. He is familiar with all aspects of business management and operations having owned and operated his own grocery store in El Centro. Mr. Arellano will also assist in the building design, landscaping layout and business marketing. Mr. Arellano will supervise the business during the week days which means managing one employee. 6. 3 Personnel Plan Monthly personnel cost estimates are included in the following table. Personnel Plan Year 1 Year 2 Year 3 Assistant $10,800 $11,232 $11,681 Owner $0 $0 $0 Total People 1 1 1 Total Payroll $10,800 $11,232 $11,681